GET REAL.. PLZ
HERE’S WHERE I AM…
(Deep breath.)
I work my ass off—(every day, from sun up to sun down (not an exaggeration… i literally must to provide for my babe)—for businesses I actually give a shit about. I don’t half-ass anything. I pour strategy, creativity, execution, and obsessive attention to detail into brands like they’re my own.
Because I respect the business.
Because my results are my professional character—and that means everything to me.
And yet, I’ll hear:
“$1,000 is too expensive for a website build-out.”
…while watching businesses (literally, more often than I care to count) throw $10K+ PER MONTH at agencies that pump out two recycled blogs a month and deliver zero ROI.
Agencies that hide behind vanity metrics—big numbers with no real meaning.
Just hoping no one opens the report and asks the obvious questions. Or worse—hoping you're too overwhelmed to ask.
Meanwhile, I’m chasing down $500 like it’s a lifeline—because it is.
It definitely hits home harder for me because, when those bloated agencies shit the bed, it reflects on me. On any freelancer or small start up -The one who actually shows up. The one who actually wants you to win.
It makes any marketing professional—who work our butts off, who have A+ reviews, receipts, and actual proof of ROI—look like we don’t know what we’re doing.
Just because we’re not backed by some national agency with 3.4 million “trusted” accounts and an overpaid sales team.
It gives real talent a bad name. This isn’t just about me—I see it happen all the time.
It rewards flash over follow-through.
Let me be clear: Not all agencies are trash. Some do great work. Some actually do care.
But a lot don’t. They scale fast, dilute the work, and hide behind vague terms like “impressions” and “brand awareness” while your business sees absolutely nothing in return.
Your marketing person/agency/freelancer/employee/whoever—should be explaining, at minimum:
• Are we making sales?
If not, what’s the solution? What automation is in place to fill the gap?
• Are we gaining subscribers?
And if not, what info are we collecting from visitors to build toward that?
• Are people staying on the site—or bouncing after 3 seconds?
Where are they dropping off? What page?
• Are they new or returning?
New is nice, but returning users are cheaper to retain and way more likely to convert. Also—if people are coming back, it means you’re actually interesting to your target audience.
• Are we ranking? Do we have backlinks?
Google doesn’t lie, babe.
END GAME:
What’s actually moving the needle?
What makes this person or agency worth the investment?
Sometimes it’s performance.
Sometimes it’s their creative eye or ability to simplify a message.
Sometimes it’s just the fact that they’re actually communicating transparently and not dodging questions.
But if you're not reviewing this stuff quarterly, you’re not investing.
You're just spending.
And honestly… that should piss you off.
