Shift your mindset from SEO → AEO

AEO (Answer Engine Optimization) is about writing content that answers real questions in real language. Instead of chasing clicks, you’re crafting answers so direct and well-formatted that AI assistants pick you to quote.

Old SEO: “Best marketing agency near me” stuffed into a 1,000-word blog.
New AEO: A clear 80-word answer to “How do I choose a marketing agency that fits my small business?”

Example:
Q: How often should a business update its website?
A: Every 12–18 months. Technology, design trends, and SEO standards change fast, and outdated sites can hurt performance and credibility. Smaller updates—photos, testimonials, or service edits—should happen monthly.

*That’s what an AI wants to surface: a short, straight answer that builds trust.

Start with what your customers already ask in emails, calls, or DMs. The are the questions that deserve answers on your website.

Examples across industries:

• Service business: “How long does a typical project take?”

• E-commerce: “What’s your return policy?”

• Real estate: “Do I need pre-approval before house hunting?”

• Health & wellness: “How many sessions before I see results?”

• B2B: “What’s the ROI of outsourcing marketing?”

Each one becomes a small, valuable piece of content.

Make it easy for people and AI to read

• Use question-based headings (H2 or H3).

• Keep each answer under one scroll.

• Add short bullet lists or “3-step” sections. WE ALL LOVE A QUICK BULLET POINT OF ANYTHING THAT TAKES TOO LONG.

• Include internal links or anchor the key topic (like “See pricing” or “Book now”).

• Add an FAQ section on high-traffic pages.

The goal: clarity that both humans and machines can digest instantly.

Add structure with FAQ schema

If you use WordPress, Shopify, or Squarespace SEO tools, look for “FAQ Schema” or “How-To Schema.”
It tells AI tools exactly where your questions and answers live—so your business can get pulled into AI-generated search results.

**You don’t need to code; most SEO plugins have it built in.

LASTLY, REPURPOSE EVERRRRYTHING.. WEBSITE, GOOGLE BUSINESS POST, EMAIL, EVERY SOCIAL CHANNEL… EVERYWHERE.

Stop writing for algorithms. Start answering for people.