Developed and executed a full-funnel digital marketing strategy for a specialized healthcare provider, including website development, Google Ads management, conversion tracking, SEO optimization, patient acquisition campaigns, and lead-generation-focused user experience design.
Website Optimization, Google Ads Management & ROI Strategy
Key Contributions
Website Strategy & Development
Website planning and architecture
UX/UI design
Mobile-first website development
Conversion-focused landing page creation
Service page development
Patient journey optimization
Website copywriting
Lead generation funnel design
Contact and consultation request optimization
Google Ads Management
Search campaign development
Keyword research and targeting
Ad copy creation
Conversion tracking implementation
Call tracking integration
Lead form optimization
Campaign performance monitoring
Budget allocation strategy
Search term analysis and optimization
SEO & Content Marketing
Local SEO foundation
Service page optimization
Metadata implementation
Content strategy
Search visibility improvements
Organic traffic growth initiatives
Analytics & Reporting
Google Analytics configuration
Google Tag Manager implementation
Conversion event tracking
Lead source attribution
Monthly performance reporting
Campaign optimization recommendations
Brand Positioning
Premium healthcare branding
Luxury patient experience messaging
Competitive market differentiation
Trust and credibility development
Consultation-focused messaging framework
