B2B Shopify Development & Wholesale Customer Experience
A dedicated wholesale Shopify platform designed to support retailers purchasing Laura Kelly Designs products at wholesale pricing through an approval-based customer portal and wholesale registration process. The platform provides a streamlined purchasing experience for retail partners while maintaining brand consistency across both wholesale and retail channels.
Key Contributions
Shopify B2B development
Wholesale customer portal implementation
Wholesale account application workflows
Customer approval processes
Retailer onboarding experience
Product catalog organization
Wholesale merchandising strategy
B2B customer journey optimization
User account management systems
Inventory presentation strategy
Wholesale-specific navigation and UX
Klaviyo B2B email marketing support
Retailer onboarding automation
Wholesale customer communications
Promotional campaigns for retail partners
Customer retention initiatives
Results
Created a dedicated wholesale buying experience
Simplified retailer onboarding and account approval
Improved purchasing efficiency for wholesale customers
Supported wholesale growth through automated communication and retention strategies
Strengthened the connection between retail and wholesale sales channels